Six Tips To Turn Your Passion Into Profit



My fiance, Steve Scanlon, is a landscaper. By trade (and by day), he owns a very successful business designing landscapes and cultivating the best lawns in the area. Steve loves his job, the staff who works for him as well as his clients.

However, little over three years ago he did something pretty cool - he turned his passion into profit and built a photography business simply out of his love for taking pictures. After being recognized by National Geographic as their Photo of the Day on 5/29/13, Steve's hobby turned business changed dramatically after that day in 2013.

However, it took a certain mindset to get there.

6 Money Making Hobbies that can help you turn your Passion into Profit. 3 Tips for Staying Motivated for Working Out When you Want to Quit. Without passion, there is no love and if you don’t love what you do, you simply won’t be motivated enough to keep it going. As you can see, while turning your passion into profit is possible, it’s definitely not easy. It will require dedication, sacrifice and hard work, but the benefits it will bring are totally worth it. It’s crucial to turn away from negativity and understand that you do have something valuable to offer. Don’t be afraid to be the only one who believes. Featured Image Credit: Andrea Vehige Home » Creative » 6 Tips For Turning Your Passion Into Your Power.

Find what it is that truly makes you excited to live. Honestly, it all starts with that spark. We warmly welcome you to our ‘Side Hustle 101: How to turn your passion into profit’ workshop and networking online event. In partnership with “Women Who Freelance,’ our networking night is for ambitious young self-identifying women – whether you are an inspiring entrepreneur, a new side hustler seeking partners or wanting to network, we have.

An Accidental Success Story?
Whether it is a picture of a Sea Bright sunrise, Sandy Hook beach or capturing the stillness of the Otter Creek Falls, in Vermont, his shots are fantastic.

Lucky for me, I have been witness to this 'accidental success' and have experienced his love and passion for his art spill over, literally, to the world of the internet which began with the support of local friends, family and community. He is an artist. But most of all, Steve is passionate about what he does.

I have watched his hobby grow purely and strictly from his love for photography and his willingness to pour his heart and soul into his passion. From there, he was able to use that drive to further his passion in ways to have a financial gain.

Six Tips To Turn Your Passion Into Profit

One might think that accidental success is purely that, an 'accidental success.' However, I believe that there are tips and tools you can cultivate so you can be your own success story. I learned so much watching Steve rather unintentionally take his his hobby to the next level and start to monetize from his passion.

Here are five key traits that will help identify if you have the ability to turn your passion into profit.

1. You Love What You Do and Work Hard At It
There is no doubt about it, when you are passionate about what you do, you are bound to be a success. You will be more committed to put the hours in as far as building your business to take it to the next level because, simply put, you enjoy it. Steve is testimony to this. It's his love for his art that gets him out of bed in the morning pre-sunrise to go enjoy capturing the moment.

Steve works weekends and evenings putting in the extra time and effort to cultivate and work at his dream which is selling pictures. You have to be willing to put in the man hours with very little reward in the beginning stages to set the foundation to a business plan that will work and engage your target audience - both on and offline.

Six tips to turn your passion into profit ratio

It helps tremendously when that effort is fueled by a passion that you love what you do.

Anyone can have an idea, it's having the effort and the drive to taking that idea (or hobby) into a successful business that stops many would be entrepreneurs in their tracks. Anything worthwhile takes effort and elbow grease, so be aware that the business side of monetezing your hobby will take time to create and implement into a successful action plan.

2. You're An Enthusiastic Problem-Solver
If you love your job, you are excited to talk about it. If you love what you do, you will be enthusiastic to discuss it with colleagues and other professional connections. And, as we all know, enthusiasm breeds more enthusiasm.

Don't be afraid to seek answers to the problems you don't know how to solve. Be enthusiastic to grow your business and find solutions.

Your

3. You're Genuine and Walk the Walk
No matter what kind of success you achieve by taking your passion/hobby to the next level, stay true to its roots. Take note in the effort that got you to this next level - most likely a big part of that was your authenticity and your desire to stay true to you being genuine to what you love to do.

I think this lesson could go for just about anything. When you peel back that proverbial onion and get to the reason why you do what you do, you are more likely to be authentic and real with yourself and your success. Steve maintains his authenticity, in my book, due to his desire to show the nature of the area, instead of focusing on the material aspects of life.

His love of the outdoors mixed with his keen eye really displays his authentic view of the landscapes that surrounds us. He is not caught up in what is the trend, so to speak. He is dedicated to his art and what keeps him passionate as to why he started taking pictures in the first place.

4. You Appreciate How You Got There And Show It
Almost each day, Steve thanks his social media fans for their 'likes' and comments.

Don't forget that for every step you take up the ladder of success there were people helping you move forward.

We all doubt ourselves at one time or another, the key is to not let those self-doubts seep in and take over. By showing gratitude for your world at the present moment and the people who helped you get there. will breed more of the same positivity.

5. You Know What Works, What Doesn't and Keep Learning
One key trait to recognizing the difference between hobby and hobby turned profit is to recognize systems - what works, what doesn't and continually have the ability to learn and improve - on many levels.

Know what works and do more of the same.

On the flip side, know what doesn't work when it comes to wanting to grow your passion into a career. Identify key traits as to what has helped you get this far and go from there. Turn to other entrepreneurs who are successful at growing their own business and use their guidance when you feel stuck and what to get to the next level.

Continue to educate yourself on the forefront of you as the business owner in addition to the services/products that you provide. Constant assessment is the key to continual progression, focus, and clarity when looking towards your goals.

The Next Phase
It's been fun being a bystander to watching Steve turn his passion into profit and even more exciting watching his confidence grow as a photographer as well as a entrepreneur.

Accidentally successful? Nah, I beg to differ. I think Steve knew what he was doing all along. As long as he has that lense, he will continually be seen as a success - no matter what.

About Patricia Phelan Clapp M.A.
I am a social media consultant and corporate trainer who helps business creatively market their brand online while continually focusing on overall business goals and target audience. My passion is to combine my experience teaching as an adjunct college professor, writer, entrepreneur and coach with my love of online media. I help my clients to tell their story to build an online referral network in a unique and creative manner to find new business.

For more information or a free consultation, please send me an inbox or go to my contact information located on my LinkedIn profile. I would be happy to help you find creative ways to market your business.

P.S. Thank you all so much for reading my blog posts in addition to your likes, shares and comments. LinkedIn rocks.

This story appears in the March 2012 issue of . Subscribe »

After exploring more than 40 countries recreationally, Joe Reynolds decided it was time to turn his love of adventure into his day job. With just $5,000 he launched the first-ever Great Urban Race, a wild metropolitan quest, during which teams solve clues and complete mental and physical challenges while discovering their city in a fresh way.

Into

In five years, Reynolds, along with partner Ryan Kunkel, has parlayed his initial investment into Red Frog Events, a Chicago-based company with more than 60 full-time employees, three signature extreme races and a serious following.

Six

The company's most popular event, Warrior Dash, a 5K race packed with obstacles like a pond filled with logs, a rock wall, a tunnel of flames and a sinking mud pit, made appearances in 35 cities across the country in 2011 and drew 600,000 participants. This year the company is going international for the second time, taking its events to Ireland and Great Britain. Revenue has grown from $50,000 in 2007 to a projected $85 million in 2012.

Racing ahead: Ryan Kunkel (left) and Joe Reynolds, founders of Red Frog Events.

'We've had a tremendously successful start over the past four and a half years, but we continue to be excited about what will come next,' Reynolds says. 'When you're really passionate about your business, you can see lots of tremendous opportunities.'

Reynolds had previously owned a house-painting company, but he admits he had no idea how to contend in the event-production business. What he did know was that he loved competing and creating fun experiences--and he wanted to share his passion with the masses. With hard work and dedication, he's now doing just that.

If, like Reynolds, you'd like to turn what you love into a viable business enterprise, start with these six tips.

1. Don't count on passion alone.
While enthusiasm is a great place to start, it's not enough to sustain your business for the long term. Before launching your business, do a reality check and make sure you have the other components needed for success, such as a willingness to work hard and a market for your services or products.

'Sometimes passion can blind you to the potential downside of your idea,' says John Torrens, a serial entrepreneur and an entrepreneurship professor at Syracuse University. 'The one non-negotiable factor for any sustainable business is that they solve a problem for a specific customer segment in a way that is appreciably better than the next best alternative. Get as much feedback from potential customers as possible. No matter how great you think the idea is, you still need to understand what your market thinks.'

Without excitement for your venture, you probably won't be successful, according to Doug White, a small-business consultant and co-author of Let Go to Grow: Why Some Businesses Thrive and Others Fail to Reach Their Potential. However, that alone won't guarantee success. White says would-be entrepreneurs who want to turn their hobbies into a business must be aware of the following things:

Be good at what your business does. 'This is probably not an issue if the primary work of the business is your passion,' White says. 'But we have seen too many people buy a franchise or start a business only to discover that they didn't like or weren't good at the primary work of the business.'

Remember the details. There are tons of ancillary functions that go along with running a business that must be performed well for it to succeed. These may include ordering inventory, paying the bills, invoicing customers, keeping the books, sweeping the floor, marketing and selling. 'You will need a plan for accomplishing these tasks,' White says. 'You can do them yourself if you have the inclination and the skill set. You can outsource them if the cash flow of the business will allow that. Or, you could take on a partner to perform some of the functions.'

Six Tips To Turn Your Passion Into Profit Organization

Dole out responsibility. When the business grows, you'll have a choice to make: You'll either have to delegate the primary work to others, or you may choose to delegate managing the operation to someone else so you can continue to focus on the primary work yourself.

2. Hire passionate people.
Most new hires get a job at Red Frog Events through the company's internship program, and there are approximately 150 applicants for every internship position. 'If you go through our application process and our internship program, we know you're passionate about the job, the company and about life,' Reynolds says.

Extreme Heat: Warrior dash contestants run through flames, mud and other obstacles.

Six Tips To Turn Your Passion Into Profit Sharing

Having employees who share your zeal for the business will help your company succeed. For instance, at the Warrior Dash Louisiana in 2010, a series of tornadoes tore through the landscape during the event. 'We had to shut down mid-event and there were some moments of chaos,' Kunkel says. But the storms didn't stop the race. Neither Reynolds nor Kunkel were in Louisiana, but the staffers who were managing the race stayed up through the night to repair the course and get all the obstacles ready again, so the competitors who weren't able to finish could complete the course the following day.

By hiring others who share your devotion, you'll be able to trust the business to your employees as it grows, rather than insisting on having your hands in every endeavor.

3. Share your passion.
If you have a hobby, likely there are others out there who share that interest and would like to learn more about it. Sharing your knowledge can be a great way to build your business, says Katie Weber, who quit her job in 2001 to turn her feng shui hobby into a consulting business. She started by launching an e-mail newsletter, the Red Lotus Letter: Feng Shui for Wealth, which helped establish her name in the field.

'People would forward my e-mails and I'd get new sign-ups,' Weber says. 'And at meetings, I could offer free content to anyone I met.' After launching with 22 names in September 2001, Weber's e-zine has grown to more than 15,000 subscribers and earned her $200,000 last year.

4. Keep the passion alive.
Once your business gets going, you can become mired in the daily tasks of running a company and watch your original excitement dry up. 'Keep your passion alive by staying involved in the aspects you love most,' says Alan Hall, founder of DooBizz, a free resource that offers online lessons in entrepreneurship. 'Spending too much time on repetitive tasks you can delegate to others will ultimately dampen your enthusiasm and end up burning you out. Remember the elements you loved most at the start of your business, such as creating a new design or a product or meeting new customers in hobbyist groups, and make a conscious effort to include at least some of those activities in your ongoing role. Otherwise, your work will turn into a form of drudgery that may kill your passion for the original hobby.'

Reynolds and Kunkel make a point to continue competing in races themselves so they can maintain their love for running and recreation. That fervor that fueled the company's launch also allows the co-founders to free themselves from some of the pressures that often accompany entrepreneurship. Rather than feeling responsible for thinking of everything and micromanaging their employees, Reynolds and Kunkel empower their staffers to develop solutions to their own problems. Three times each year, every employee is encouraged to come up with a list of 'bottlenecks,' or things that hinder them from doing their jobs to the best of their ability. After the last round of bottleneck lists, Reynolds and Kunkel incorporated 40 immediate changes, such as altering a customer service policy and providing some workers with their own printers.

5. Prioritize fun.
Naturally, entrepreneurs who start businesses based on their interests find their business to be fun, but keeping it fun takes a bit of work, Syracuse University's Torrens says. 'There's a palpable difference between companies that have a culture led by a truly passionate entrepreneur and those that use passion and fun as sales and recruiting gimmicks,' he says. 'In the authentically passionate companies, everything grows from that passion, including the people, policies, branding and community relations. That obsessive focus on whatever it is that gets you out of bed can't be faked, but it takes work to create the circumstances under which it can thrive. Maintaining primacy of mission and having the strength to stay on course and avoid distractions is critical.'

At Red Frog Events, Reynolds and Kunkel have worked hard to create a positive culture. Company perks include unlimited vacation days; full health, vision, life and dental insurance; regular free food and drinks (including beer on tap); and a summer-camp-theme office complete with a treehouse, tepees and a hammock.

'Three times a year we shut down the office after lunch, unexpectedly, for a staff field trip,' Reynolds says. 'We play rooftop games like broom ball or take boat cruises on Lake Michigan. It's important to turn off the work mode occasionally and get to know each other and really enjoy the passionate people we have working with us.'

Six Tips To Turn Your Passion Into Profit

In addition to making work fun for employees, it's important to make your own job as the boss as enjoyable as possible. Reynolds and Kunkel get excited about new ideas and new product launches, so for them it's fun to hear their employees' fresh ideas for the company. Three times a year, they hold an internal business plan competition. 'We get a flood of fresh ideas we could launch in the future,' Kunkel says. 'And it's fun for employees, too: The prize is free lunches for a month.'

6. Expand your passion.
When you start a business based on a personal interest, it can be easy to assume that the business must remain on the same track to maintain your dedication. But the most successful entrepreneurs understand that change is good and that there may be more than one way to meet your original goals.

Six Tips To Turn Your Passion Into Profit Margin

Reynolds launched Red Frog Events because he wanted to combine his love for adventure travel and competitive runs. But over the past five years, he and Kunkel have realized they are excited about producing recreational events in general, not just runs. This year they plan to enter the music festival industry, starting with their own Firefly Music Festival, which they hope will compete with some of the world's largest such events. 'Every decision we make isn't for this week or next week or next year, but for 20 years down the road,' Kunkel says. 'Building a sustainable company requires ongoing reinvention and new development.'

Six Tips To Turn Your Passion Into Profit Margin

They've experienced a tremendously successful start, and Reynolds and Kunkel say they're looking forward to what's next. Always open to new ideas, Reynolds says they're seeing a lot of opportunities for growth in different directions: 'You have to be willing to stretch and grow in ways you may not have imagined at the beginning.'

Six Tips To Turn Your Passion Into Profits

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